Module 06: Go-to-Market Strategy

Time to get very specific about your go-to-market assumptions.

This is where you pull it all together. All the research you have completed to this point gets distilled into a concise story about who your target customers are, where you will reach them, and how. This is your launch and early growth strategy; it embodies everything you believe to be true about your solution and your ability to sell it. You'll even get to use the Valid Startup Elevator Pitch Generator to help you tell your story to others.

Key concepts covered include:

  • Target Customer
  • Pricing Strategy
  • Marketing Channels
  • Customer Acquisition Cost (CAC)
  • Lifetime Value (LTV) of a customer
  • Elevator Pitch
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